Om MiCA — hvad EU-affiliates skal vide
MiCA (forordning EU 2023/1114) er EU's harmoniserede juridiske ramme for kryptotjenester. Bestemmer hvad du må sige, vise og promovere til EØS-publikum — og hvorfor EU-affiliates bør sende trafik til Bybit.eu, ikke Bybit.com.
MiCA in one paragraph
MiCA — the Markets in Crypto-Assets Regulation (Regulation (EU) 2023/1114) — is the EU's first comprehensive legal framework for crypto-assets and crypto-asset service providers (CASPs). The stablecoin rules (Titles III & IV) came into force on 30 June 2024, and the CASP rules (Title V) on 30 December 2024. From that point forward, only MiCAR-licensed entities can legally provide crypto-asset services to EEA residents.
What MiCA means for affiliates
If you promote crypto services to an EEA audience — via ads, YouTube, X, Telegram, newsletters or a website — MiCAR shapes what you can say and who you can send that audience to. Practically, that means three things for affiliates:
- Promote only MiCAR-licensed entities to EEA users. For Bybit, that's Bybit.eu — not Bybit.com.
- Marketing communications must be fair, clear and not misleading, with prominent risk warnings for crypto-assets.
- Avoid claims about returns, "guaranteed" outcomes, or tokens/products that aren't in-scope of the promoted CASP's authorisation.
Bybit & MiCA
Bybit EU GmbH (Vienna, Austria) is MiCAR-licensed. EEA-targeted campaigns should apply to the Bybit.eu Affiliate Program.
Bybit.com is operated outside the EU and is not licensed under MiCA. It is not available to EEA residents. Non-EU traffic goes into the Bybit.com Affiliate Program.
Ofte stillede spørgsmål
What is MiCA?
MiCA (Regulation EU 2023/1114) is the EU's first comprehensive legal framework for crypto-assets and crypto-asset service providers (CASPs), covering issuance, marketing and services.
What does MiCA mean for affiliates?
Marketing crypto services to EEA audiences must be done in line with MiCAR disclosure and risk-warning rules and only for MiCAR-licensed entities. That's why EU-targeted campaigns must promote Bybit.eu.
Is Bybit MiCAR-licensed?
Bybit EU GmbH (Vienna) is MiCAR-licensed — its bybit.eu platform can be legally marketed to EEA residents. Bybit.com is not MiCAR-licensed and is not available to EEA residents.