Sobre MiCA — lo que los afiliados de la UE deben saber
MiCA (Reglamento UE 2023/1114) es el marco legal armonizado de la UE para servicios cripto. Define lo que puedes decir, mostrar y promocionar a audiencias del EEE — y por qué los afiliados de la UE deben enviar tráfico a Bybit.eu, no a Bybit.com.
MiCA in one paragraph
MiCA — the Markets in Crypto-Assets Regulation (Regulation (EU) 2023/1114) — is the EU's first comprehensive legal framework for crypto-assets and crypto-asset service providers (CASPs). The stablecoin rules (Titles III & IV) came into force on 30 June 2024, and the CASP rules (Title V) on 30 December 2024. From that point forward, only MiCAR-licensed entities can legally provide crypto-asset services to EEA residents.
What MiCA means for affiliates
If you promote crypto services to an EEA audience — via ads, YouTube, X, Telegram, newsletters or a website — MiCAR shapes what you can say and who you can send that audience to. Practically, that means three things for affiliates:
- Promote only MiCAR-licensed entities to EEA users. For Bybit, that's Bybit.eu — not Bybit.com.
- Marketing communications must be fair, clear and not misleading, with prominent risk warnings for crypto-assets.
- Avoid claims about returns, "guaranteed" outcomes, or tokens/products that aren't in-scope of the promoted CASP's authorisation.
Bybit & MiCA
Bybit EU GmbH (Vienna, Austria) is MiCAR-licensed. EEA-targeted campaigns should apply to the Bybit.eu Affiliate Program.
Bybit.com is operated outside the EU and is not licensed under MiCA. It is not available to EEA residents. Non-EU traffic goes into the Bybit.com Affiliate Program.
Preguntas frecuentes
¿Qué es MiCA?
MiCA (Reglamento UE 2023/1114) es el primer marco legal integral de la UE para criptoactivos y proveedores de servicios (CASPs), cubriendo emisión, marketing y servicios.
¿Qué significa MiCA para los afiliados?
El marketing de servicios cripto al EEE debe cumplir con las reglas de divulgación y advertencia MiCAR y solo para entidades licenciadas MiCAR. Por eso las campañas UE deben promover Bybit.eu.
¿Bybit tiene licencia MiCAR?
Bybit EU GmbH (Viena) tiene licencia MiCAR — Bybit.eu puede comercializarse legalmente a residentes del EEE. Bybit.com no tiene licencia MiCAR y no está disponible para residentes del EEE.